McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.
McDonald's is launching a 'Mascotathon' happy meal promotion on Wednesday (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville.
TBWA\RAAD Dubai has created a fridge magnet that can take orders for Red Tomato Pizza, the pizza delivery company.
Burger King will push its product innovation with a campaign marketing its first lamb recipe, as it takes a more localised approach to its marketing.
Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign, which lowers the price of a large pepperoni pizza as more people tweet about it.
McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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