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Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment service.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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