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Ikea turns to Pinterest for first Indian-inspired range

Ikea is running a Pinterest and Facebook campaign to draw attention to its first Indian-inspired range, which sources all products from India.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Trinity Leeds kicks off online hype ahead of 2013 opening

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.

MasterCard unveils PayPass digital wallet

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

Sainsbury's enters music download market

Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.

Olympic organisers must prepare for huge demand on mobile network, says eBay

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on mobile networks during the 2012 Games.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Think BR: How can brands harness the power of NFC?

Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.

Wonderbra to sell direct for first time with online store

Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand's full range.

Think BR: Using independent brand advocates

Authentic, independent brand advocates can be one of the most effective ways of promoting a brand, asks Giles Ivey, UK MD, Say Media.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.