Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.
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O2 Priority Moments crowdsourcing favours Nando's
15 May 2012 | by Nick Batten
O2 has invited customers to put forwards brands it should add to its Priority Moments offers line-up, with Nando's, Cineworld and Amazon among the popular early nominations.
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
BSkyB's The Cloud to provide Wi-Fi for London Overground
26 Mar 2012 | by Sarah Shearman
The Cloud, the BSkyB-owned Wi-Fi provider, is to provide free Wi-Fi at 12 London Overground train stations including Willesden Junction in time for the London 2012 Olympics.
TalkTalk still most complained about telecoms provider
23 Mar 2012 | by Sarah Shearman
TalkTalk is still the most complained about telecoms provider, following an increase in the number of complaints received from the previous quarter, according to Ofcom.
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
Mobile is clearly demonstrating it can become the "seventh mass media" but the market is being mutated by disruptive players such as Facebook, according to Ben Wood, mobile analyst.
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
The globe's biggest mobile trade event always throws a fascinating light on the next big things. George Nimeh reports this year's key emerging trends from Barcelona.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
