24 May 2012
Bartle Bogle Hegarty has created a new campaign for Missing People, an independent charity which offers support when a person disappears.
24 May 2012
| by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead of next month's European football championship.
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.
17 May 2012
| by Stephany van Willigenburg, Google UK
Clients are missing out on valuable business if they do not yet have a mobile-optimised website, says Stephany van Willigenburg of Google UK.
17 May 2012
| by Tim Dunn, Isobar Mobile
Sensible brands looking to nurture mobile relationships with potential customers need to take it steady, not come on strong on the first date, says Tim Dunn of Isobar Mobile.
17 May 2012
| by Gavin Crouch, JWT London
Brands struggling to activate sales in-store should welcome the latest mobile innovations that will deliver more engaging customer experiences, says Gavin Crouch of JWT London.
17 May 2012
| by Ilicco Elia, LBi
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise, says Ilicco Elia of LBi.
17 May 2012
| by James Devon, MBA
If brands are to succeed with mobile marketing, they need to understand human needs and balance the convergence of creativity and technology, says James Devon of MBA.
16 May 2012
| by Mike Fletcher
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.