to remove filtersMissing People 'please turn your phone on' by BBH
24 May 2012
Bartle Bogle Hegarty has created a new campaign for Missing People, an independent charity which offers support when a person disappears.
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Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.
Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead of next month's European football championship.
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
