Marketing and advertising firm Adventis this week kicked off a financial comms offensive ahead of a planned listing on the AIM.
In the past two months, Barclays, the high street bank, has to paraphrase its current advertising campaign, found itself with big problems.
Late last week Martin Sorrell s WPP announced to the New York stock exchange that the long running, off and on deal with US advertising group Young and Rubicam was finally off. Definitely. Absolutely.
The European Central Bank has hired global communications agency Publicis to launch the single currency s notes and coins for the first wave of countries using the euro at the start of 2002. The Paris agency will spearhead a pounds 50 million campaign using PR, on-line marketing, and advertising. The...
What with the juxtaposition of Barclays new advertising campaign - extolling the virtue of its size - and John Varley s unwillingness to explain the relationship between the closures of regional branches and the generous bonuses being handed out by the bank, the big bank for the big world appears...
While Barclays new advertising extols the merits of being big, the bank was forced to carry the can for leading the campaign to impose surcharges for non-customers using their ATMs. They were accused of using their size to squeeze the building societies and e-banks in a calculated attack on recent...
The island of Bermuda has its first local PR agency following the opening for business of Linda Smith Associates. Previously PR services on the insurance and tourism mecca were only provided by advertising agencies or by larger firms servicing clients on the island from New York or London offices. LSA...
A study published by Brand Finance this week is something of a condemnation by analysts on the work of in-house investor relations directors. Seventy-five per cent of analysts believe that in-house IR directors should publish more information on such matters as marketing, brand and advertising as incorrect...
FRANKFURT: Publicis, the French advertising and PR group, has emerged as the winner in a three-way race for the European Central Bank s pounds 18 million-plus PR campaign to prepare for the arrival of the euro on the high street.
By the end of next week, the Davies committee, advising on the future funding of the BBC, should complete its deliberations. Its report to Culture Secretary Chris Smith will trigger a public debate lasting into the autumn about the licence fee and the spread of services it covers - after the present...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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