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The new academic year heralds the annual wooing season for banks keen to attract student with freebies and interest-free overdrafts.
Client: Barclays Bank Personal Sector PR Team: Harrison Cowley (Birmingham), and Barclays press office Campaign: Additions Timescale: May to July 1996 Budget: Estimated between pounds 50,000 and pounds 100,000
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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