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Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Direct marketing budgets were revised down in the first quarter of 2012 for the first time since the corresponding quarter of 2011, according to the latest IPA Bellwether report.
Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.
Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.
'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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