Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Search results
Search filters:
By Publication
- Marketing
By Industry Sector
-
Financial Services
Click 
to remove filters
Add Search Filters:
By Date
By Channel
- Ad campaign (20)
- Agency (38)
- Digital marketing (649)
- Direct Marketing (821)
- Marketing (3894)
- More...
- Media (156)
- New Business (1)
- Public Relations (69)
- Research & Data (13)
- Less...
By Industry Sector
- Banks / Building Societies (3)
- Corporate (1)
- Credit (1)
- Insurance (5)
By Media
- Video (2)
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
Is Barclays' talent-contest campaign an effective way to promote its refit?
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Digital Report: Don't underestimate the super-affiliates
28 Apr 2010 | by Andrew McCormick
Finance and utility brands are more likely to benefit from price-comparison and voucher-code sites, but all advertisers should consider their potential
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
As the Post Office looks to push its high-street banking offer, what are its prospects?
Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
Asking consumers set questions will give brands only certain answers. If they sit back and listen, the insight opportunities are endless
Mark Kleinman on marketing and the City: Wider horizons
10 Mar 2010 | by Mark Kleinman
The Prudential is just one UK company moving its focus to emerging markets in search of growth.
Additional Information
Campaign Jobs
- Project/Account Director - top Manchester agency Perfect Marketing People To £40k, Manchester
- Sales Operations Manager - Luxury Retail Initiative Recruitment Attractive Total Package, Hong Kong
- Corporate Communications Executive Initiative Recruitment Attractive Total Package, Hong Kong
- Regional Retail Distribution Manager, Asia Initiative Recruitment Attractive Total Package, Hong Kong
- GM, Customer Communications Initiative Recruitment Attractive Total Package, Hong Kong
Highest rated
Most viewed
- Campaign Viral Chart: Musical flashmob plays its way to the top
- Wickes rolls out first social media campaign
- Nike kick-starts global football campaign starring Ribery and Neymar
- Omnicom completes £60m Adam & Eve acquisition
- Old El Paso readies Jubilee-themed campaign
- Durex lube online ad gives complaints the slip
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
