Campaign first for JCDecaux's Profiler
15 Jan 2008 | by Sarah Crawley-Boevey
LONDON – JCDecaux is running its first campaign using the Profiler audience planning tool that was unveiled at its autumn conference.
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Private equity media investment to continue throughout 2008
20 Feb 2008 | by Julia Wray
LONDON - Nearly 90 per cent of private equity technology, media and telecoms (TMT) investors expect to at least maintain their 2007 investment levels into the sector this year.
Friends Provident hires Ptarmigan
08 Jan 2008 | by Isabella Piasecka
LONDON – Friends Provident, the UK pensions and life assurer, has handed its estimated £3m global media account to Ptarmigan Media.
Yahoo! forms global alliance with CNBC to distribute Yahoo! Finance
12 Dec 2007 | by Isabella Piasecka
CALIFORNIA - Yahoo! has signed a deal with CNBC to distribute its business news content to Yahoo! Finance users in the US and worldwide.
Profero beats rivals to win HBOS account
04 Dec 2007 | by Andrew McCormick
LONDON - Independent digital agency Profero has landed the search and digital media account for banking giant HBOS group's international divisions.
HBOS looks for agency to promote offshore activity
13 Nov 2007 | by Andrew McCormick
LONDON - Banking group HBOS is seeking an agency to handle digital media and search activity for its international divisions.
Ptarmigan retains insurance account
13 Nov 2007 | by Media Week
LONDON - Life insurance and pension company Aegon UK has reappointed Ptarmigan Media to its £2m media planning and buying account.
ZenithOptimedia wins insurance group's £30m media account
05 Nov 2007 | by Isabella Piasecka
LONDON - ZenithOptimedia Group has scooped the £30m media planning and buying account for insurance specialist BGL Group, the outfit behind price comparison website comparethemarket.com.
First Direct opts for Ubiquitous approach
24 Oct 2007 | by Sarah Crawley-Boevey
LONDON - Taxi advertising company Ubiquitous has been commissioned to carry out a marketing campaign for First Direct.
All Response Media wins £8m Beatthatquote.com account
08 May 2007 | by Lisa Simmons
LONDON - Financial services price comparison website Beatthatquote.com has awarded All Response Media its £8m media account, following a competitive pitch involving two other media and creative agencies.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
