Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Birds Eye's Polar Bear campaign is good not great
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Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
The salad has ignored platitudes about provenance and 'passionate farmers'
Starbucks sales boosted by Fairtrade espresso shot
27 Apr 2012 | by John Reynolds
Sales of lattes and cappuccinos at Starbucks have risen by more than 9% in the latest quarter, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made.
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Chain's '£5 off £40' offer ignores its fundamental strategic problems
Sector Insight: Cereal, energy and snack bars
18 Apr 2012 | by Jane Bainbridge
The growth of cereal bars as a breakfast substitute makes this a vibrant market.
Brand Barometer: Social media performance of Creme Egg
05 Apr 2012 | by Gemma Charles
A look at the performance of Creme Egg in social media over the past four months
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Pepsi has joined the UK's list of top 10 grocery brands for the first time, after it boasted a 10% sales increase over the past year but rival Coke is still number one.
Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
The lingering effects of the recession have left UK consumers eager to spend on affordable snack treats, but made them more likely to want to buy them only on special offer.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
