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Britvic J2O 'cats and dogs' by BBH

J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft drink that you can consume while others drink alcohol.

Wispa 'time well misspent' by Fallon

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.

Kraft Anything Dressing 'anything' by Being

Being, part of TBWA, has created a campaign in the US for Kraft's new Anything Dressing.

Marmite 'Ma'amite' by DDB UK

DDB has created the "Ma'amite" campaign to raise the profile of the limited-edition Jubilee jar.

Tesco 'everyday Value' by The Red Brick Road

Tesco has launched a new campaign to support its new low-cost brand, as the remaining grocery products in the range reach shelves.

Hovis 'farmer's lad' by Dare

Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign to support its new premium British Farmers Loaf.

Kopparberg 'un-established since 1882' by RKCR/Y&R

Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims to connect it with unconventional lifestyles, innovation and music.

Carlsberg 'fan academy' by Fold7

Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.

Rubicon 'love the exotic' by The Minimart

Rubicon has launched a TV campaign by The Minimart.

Pilgrims Choice 'good choice' by Karmarama

Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar brand owned by Adams Foods.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.