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ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012 Football Championship and is to launch a competition for a young football writer to join TalkSport's team at the tournament.
Matt Bandy, a former digital strategist at Mindshare, has launched a social-business networking site called Getlunched, aimed squarely at the media and marketing communities.
Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed at reinforcing the positioning of its Philadelphia brand.
NME has announced a cross-platform partnership with J.D.Roots to support local music and search for Britain's Best Small Venue.
Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand Lurpak, focusing on new product Lurpak Lightest Spreadable.
Tea brand Tetley has shortlisted incumbent agency Starcom MediaVest Group and MediaCom, Walker Media and Manning Gottlieb OMD to pitch for its £4m media planning and buying account.
The average cost per click price of Facebook ads dropped 11% in the UK between the third and fourth quarters of 2011, according to the latest quarterly report from TBG Digital.
GMG Radio's Smooth has agreed a commercial partnership with Tetley to feature the station's branding on a million boxes of its decaffeinated tea this winter.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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