Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
Heineken, the UK's leading beer and cider business, has appointed Publicasity to handle trade press and raise the profile of its portfolio brands.
Futura Foods has called in PR support to launch its new Greek cheese range, Yamas.
Heineken, the UK's leading beer and cider business, has appointed Publicasity to handle trade press and raise the profile of its portfolio brands.
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading alternative sports lifestyle brands.
The maker of organic baby and toddler foods has called in Bottle PR to handle the brand's UK PR.
Jordans Cereals demands that its grain suppliers dedicate ten per cent of their farmland to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge' concept, which asked consumers to do the same in their gardens.
Bell Pottinger Public Affairs is understood to have been appointed by New Covent Garden Market.
Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its in-house goods.
SodaStream has appointed Luchford APM for a global design campaign as it looks to emulate its success with Nespresso.
Tesco's group media director is set to leave the global retailer without a job to go to.
Premium drinks brand The Macallan has hired Talk PR to try to tap into photography-loving audiences.
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