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Viral View: Switching screens - when will video advertising go mobile?

By Jimmy Maymann, campaignlive.co.uk 19 March 10, 10:00

views in one month and has spread to 144 blogs. Agency: DDB, Chicago 2. Sussex Safer Roads ... to 952 blogs. Agency: Rockutainment 3. Old Spice - The Man Your Man Could Smell Like Old ... was watched by more than 3.8 million people and another 335,000 viewers saw the making-of video. Agency ...

Clinique courts agencies for global digital campaign

By Staff, campaignlive.co.uk 18 March 10, 02:05

LONDON - Clinique is looking for a digital agency to handle a global campaign for its Skin Supplies ... The company is talking to a number of digital agencies, with pitches expected the following week and a result due shortly afterwards. The winning agency will be briefed with creating a global campaign that not only increases brand awareness, but also drives consumer engagement, while creating a new ...

Hugh Salmon to run as an independent MP

By Maisie McCabe, campaignlive.co.uk 18 March 10, 01:00

LONDON - Hugh Salmon, former managing director of Interpublic agency CM Lintas, is to run ... and managing director of The Salmon Agency. He also has experience working with the Department of Health ...

Island of Inishturkbeg in digital agency search

By Noel Bussey, campaignlive.co.uk 18 March 10, 12:52

, is looking for a digital agency to handle the launch of its brand. ... , toiletries, health supplements and jewellery, to Connemara Pony Stud and Island Rentals. The winning agency ...

Walker Media wins Kettle Foods account

By Ian Darby, campaignlive.co.uk 18 March 10, 10:50

The agency won the business after a four-way pitch that included the incumbent agency, Frontline ... at Kettle Foods, said: "As a relatively new advertiser to TV, we were looking for a media agency partner ... agency Isobel. It used stop-frame animation and introduced the line "we think simple is better ...

TV ad revenues set to grow by up to 20 per cent in May

By Ian Darby, campaignlive.co.uk 18 March 10, 10:15

LONDON - The TV ad market is set to continue its recovery with media agencies predicting that May ... expected for April and exceed the 9 per cent year-on-year increase across the first quarter. Agency ... increases in percentage terms. Agencies said that new clients and clients returning to the medium were also ... to comment on the agency projections for May. ...

Cancer Research UK reviews Race For Life account

By Matt Williams, campaignlive.co.uk 18 March 10, 10:10

The charity has approached roster and non-roster agencies as part of a statutory annual review process. Rapp has repitched for and retained the business every year since 2005, with the agency beating ... . The successful agency will secure a place on the Cancer Research UK roster, which also includes AMV, OgilvyOne ...

Aegis promotes Buhlmann to group chief executive

By Anne Cassidy, campaignlive.co.uk 18 March 10, 09:38

, and also worked at Young Rubicam, WCRS and the media agency BBJ, which was bought by Aegis in 1999. ...

New business leagues 2010

campaignlive.co.uk 18 March 10, 08:00

View the full versions of the agency new business leagues published in Campaign magazine. ... Each week, Campaign magazine publishes the top ten agency business rankings for: creative media direct marketing digital In the attached table above, we publish the entire leagues, including agencies further down the lists. The table shows the cumulative totals for new business wins ...

Virgin Games calls UK creative review

By Matt Williams, campaignlive.co.uk 18 March 10, 08:00

LONDON - Virgin Games is on the hunt for an agency to handle its UK advertising business. ... The successful shop will be responsible for helping to relaunch the Virgin Games brand, in an effort to help it gain greater market share. Virgin Games does not have a retained ad agency. It previously used Lean Mean Fighting Machine for digital work, but parted company with the agency at the end ...