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McCann relaunches Yoplait Yop drink

08 Apr 2004 | by Jeremy Lee

Yoplait Dairy Crest is re-launching its Yop yogurt drink as the "smoother way to start the day

Drink poster slammed by ASA ruling

08 Apr 2009 | by Hadassah Nymark

LONDON - A poster claiming that POM Wonderful pomegranate juice could help consumers "cheat death" has been axed by the Advertising Standards Authority.

Pepsi picks CHI for new energy drink

17 Mar 2011 | by Matt Williams

PepsiCo has appointed CHI & Partners to handle the launch of an energy drink in the UK, after a...The company is bringing its US drink SoBe Pure Rush to the UK later this year and has briefed CHI to create an integrated advertising campaign to support the launch. SoBe Pure Rush contains naturally ... . The product will be distributed by Britvic, which handles PepsiCo s drinks portfolio in the UK. Global sales ...

Tropicana launches new Spirit soft drink

10 Jun 2008 | by Staff

LONDON - Following its foray into the smoothie sector, Tropicana is launching a soft drink, "Spirit...The executions, created by DDB, aim to highlight the drink's main ingredients: sparkling mineral water and "just a splash" of fruit juice. Each ad promotes the different flavours - including orange and mango, lemon and grapefruit, and blueberry and blackberry - by featuring an image of a bowl of water ...

NEWS: Alcoholic lemon drink ad avoids controversy

24 May 1996 | by CAROLINE MARSHALL

for the alcoholic lemon drink, Lemonhead....Saatchi and Saatchi has taken Carlsberg-Tetley to Rhodes for its first broadcast commercial for the alcoholic lemon drink, Lemonhead. A 60-second cinema commercial goes on general release in Central, Granada, the North and Scotland on 24 May. Three radio ads across ten regional FM stations will support ...

Cosmo lends name to new soft drink

13 Jun 1997 | by EMMA HALL

launches, which will include a fruit drink and clothing....launches, which will include a fruit drink and clothing. The National Magazine Company plans ... products include a citrus lifestyle fruit drink containing only natural ingredients through the soft drink specialist, BDD, and bed linen, lingerie and nightwear designed by Milords International ...

Hotline: Energy drink Shark appoints Vinnie

06 Aug 2004

The energy drink Shark has appointed Vinnie, the agency founded by the former Leagas Delaney

The Week: Advertising News - Drink marketers campaign

24 Oct 2008

campaign, in a bid to encourage consumers to drink more responsibly. ISBA hopes the campaign will help

Media: JCDecaux signs Lucozade Energy drink

02 Sep 2005

JCDecaux has signed GlaxoSmithKline's energy drink Lucozade Energy as the first advertiser to use

Govt seeks digital shop for drink task

01 Sep 2006

on the Government's planned anti-binge-drinking campaign....COI is understood to have contacted four agencies this week with the brief, which asks for creative submissions based on changing attitudes towards irresponsible drinking in young people. In June ... binge-drinking. It also follows a Department of Health report that revealed drink-related hospital ...

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