Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
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Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
at GMG a year before he became chief executive. He says his experience of brands and marketing at FMCG ...
Mars appoints agencies to Galaxy digital account
23 Jan 2012 | by Sarah Shearman
Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
Valued at a cool £3bn, the FMCG giant's global account, now under review, will be a cherished prize.
On the Campaign Couch...with JB
19 Jan 2012
wish you'd thought of that. Q: I'm a client for a major FMCG company. Every week, I seem to flick ...
Channel 5 and MPG embroiled in trading dispute
12 Jan 2012 | by Maisie McCabe
of disputes, but a squeeze on margins at the start of 2010 led to ads from FMCG giants such as Unilever ...
Steak appoints Charly Dove to head up marketing team
11 Jan 2012 | by Sara Kimberley
Dove joins from Haygarth where she spent eight years, most recently as head of new business. Prior to this she worked at Syracuse UK, involved in launching Shopmate a coupon booklet offering FMCG brands exclusivity in their product sector. Dove will report to chief executive and co-founder, Oliver Bishop ...
Mindshare prepares for battle as Unilever calls £3bn global media review
13 Dec 2011 | by Arif Durrani
The review follows Unilever unveiling ambitions to double the size of its business by 2020, while reducing its environmental impact . The global FMCG conglomerate has also launched a new marketing strategy, Crafting Brands for Life, designed to better position products within consumers lives ...
Reckitt Benckiser reviews global digital CRM
01 Dec 2011 | by Sara Kimberley
The FMCG giant's global digital marketing manager, Giovanni Gribaudo, has approached a number of agencies about the brief, with a view to holding a review process early next year. Reckitt is believed to want an agency to work across all of its main categories and brands such as Clearasil, Vanish, Calgon ...
Yoplait awards £8.4m account to UM London
24 Nov 2011 | by Jeremy Lee
extensive experience in the FMCG sector." ...
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