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Erasmus wins global Tetra Pak ad business

By Joe Thomas, campaignlive.co.uk 17 March 10, 01:14

's strapline Protects what's good', which, as well as protecting food and drink in packaging, also refers ... into liquid food- processing equipment, plant engineering, and cheese-manufacturing equipment in 1991. One of the company's biggest growth areas is in developing countries where its aseptic technology allows for food ...

Govt climate change ads banned for overstating risks

By Joe Thomas, campaignlive.co.uk 17 March 10, 09:14

risk of inland flash foods and more coastal flooding and an increased risk of heat waves". ...

Roster agencies on alert as Philadelphia calls DM pitch

By Matt Williams, campaignlive.co.uk 11 March 10, 12:15

LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its ... The global food manufacturer has approached its roster agencies with a view to holding a pitch. Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much ... -minute shows, which aired daily on UKTV's Good Food channel. ...

Action for Children TV spot highlights issue of neglect

By Matt Williams, campaignlive.co.uk 08 March 10, 02:40

The campaign, created by Baby Creative, is spearheaded by a 30-second TV spot featuring the story of Emily, who was neglected by her parents. Emily explains that she was often deprived of food and clean clothes, and suffered emotional trauma that left her psychologically damaged. The ad depicts Emily as a ...

Media: Things We Like

Campaign 05 March 10, 12:00

reviews but we enjoyed the first episode of Michael Winner's new food show. OK, so it's essentially Winner ...

RKCR/Y&R and Arena BLM win Honey Monster Foods briefs

By Matt Williams, campaignlive.co.uk 04 March 10, 10:20

LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Honey

BBC to lose magazines division and cut back broadcast and online

By Daniel Farey-Jones, campaignlive.co.uk 26 February 10, 08:50

and BBC Good Food, many of which are spin-offs from BBC programme brands. The review, which is due ...

Media: Double Standards - Why product placement may not save British TV

Campaign 26 February 10, 12:00

that the Government has decided to regulate product placement of alcohol, HFSS foods and gambling more tightly than ...

Saatchi & Saatchi wins global Lurpak account

By Kate Nettleton, campaignlive.co.uk 25 February 10, 11:00

The agency will now handle Lurpak's advertising and develop a global brand strategy for all of its markets outside the UK, where W K will continue to handle the business. The account will be run out of Saatchis' London office and secures Saatchis a position on the roster for Arla Foods, which distributes ...

Hovis ad banned from making 'Britain's softest' claim

By John Reynolds, campaignlive.co.uk 24 February 10, 09:28

LONDON - Premier Foods has been banned from using a press and poster ad for Hovis, after it failed ... was challenged over its claim that it was voted Britain's softest bread. Premier Foods argued its test ...