09 Feb 2012
| by Katherine Levy
The review, which was called by the Tetley owner, Tata Global Beverages, and handled by the agency selection companies Oystercatchers and TradeMark Management, also saw MediaCom and Manning Gottlieb OMD compete in the final stage of pitches, held last week.
Adrian Mooney, who joined Tata Global Beverages ...
09 Feb 2012
| by Anne Cassidy
Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus...The US-based company has held meetings with agencies, including UK shops, interested in pitching for the business.
Brown-Forman is expected to task the winning agency with initial work on the global strategy and creative for Maximus Vodka, the Polish brand that was acquired in June last year.
There is also ...
09 Feb 2012
| by Maisie McCabe
, Channel 4 appointed Carl Read, the head of digital strategy at MEC, to the role of digital lead and Global ...
09 Feb 2012
| by Sara Kimberley
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global...The move ends Grey s 14-year tenure on the business and follows a pitch process.
Aquafresh s global advertising, including a UK spend of 10 million, will now be led out of TBWA\London.
The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ...
09 Feb 2012
| by Maisie McCabe
pitch for its global media planning and buying requirements....Industry sources suggest Ernst Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being ...
collective The Assembly to its creative account after a pitch in October 2010. The Assembly provides global ...
09 Feb 2012
| by Ian Darby
sweeping, global outlook of where journalism needs to head and Andrew has the commercial ability to help ...
with the market. Digital revenues will rise to 45m this year, but will not cover the shortfall.
Global reach ...
to not installing a paywall. Scale and reach are becoming its argument (it has more than 60 million global online ...
09 Feb 2012
Group and WPP's Mindshare for the global Heineken account is due to commence at the end of the month ...
06 Feb 2012
| by Maisie McCabe
discussed as part of the campaign include immigration, Britain's quest to be a global power ...
02 Feb 2012
| by Matthew Chapman
Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global
02 Feb 2012
| by Jeremy Lee
the network's global Volkswagen account....Craigen, who has worked at the UK agency for nearly 22 years, and for the past seven as its sole executive creative director, is set to become the lead creative for DDB s Team Blue, the division that runs the global VW business.
DDB UK is in the process of drawing up a brief for a replacement executive ...