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Bing to sponsor The Simpsons on Channel 4

By Maisie McCabe, campaignlive.co.uk 12 March 10, 08:34

LONDON - Microsoft's search engine Bing has become the new sponsor of 'The Simpsons' on Channel 4 ... by Mircrosoft to challenge Google and Yahoo! in the search engine market. Microsoft has a 4% share of UK ...

Sega calls review of £3m media account

By Anne Cassidy, campaignlive.co.uk 11 March 10, 10:00

Sega, famed for its Sonic series, moved away from manufacturing its own games consoles and began publishing software for other platforms, such as PlayStation 2, in 2001 after struggling with debt and competition from Sony, Nintendo and Microsoft. The Japanese company saw a 7.7% drop in revenues for the nine ...

Microsoft debuts UK ad campaign for Bing

By Matt Williams, campaignlive.co.uk 08 March 10, 11:55

LONDON - Microsoft will this week launch a multimillion-pound ad campaign to help raise awareness ... London picked up the UK work from Microsoft after its sister shop, JWT New York, was appointed to handle ... and decide". Microsoft fully launched its Bing search engine in November last year, in an attempt to challenge Google and Yahoo!'s dominance in the market. Microsoft has a 4% share of UK searches, the same ...

Close-Up: How technology can herald a new lease of life for print

Campaign 05 March 10, 12:00

, which combines animation, graphics and video. "There's no Microsoft Word or Photoshop for augmented ... starting to catch on. Since Microsoft's introduction in January 2009 of "Microsoft Tag", its patented ...

Wunderman hires Janet Snedden and Nick Fletcher to senior roles

By Matt Williams, campaignlive.co.uk 18 February 10, 12:35

be responsible for leading the strategy on Wunderman's Jaguar and Microsoft accounts. The new appointments come ...

Publicis has 'weathered the crisis' despite 7.6% drop

By Matt Williams, campaignlive.co.uk 17 February 10, 08:50

agency Razorfish from Microsoft for $530m. ...

Close-Up: What will Apple's evolution mean for advertising?

Campaign 05 February 10, 12:00

Let's start with the "nots". The iPad is not the most revolutionary device of the past 50 years. It's not the future of computing, it's not going to destroy Microsoft or Google or The New York Times or Sky. It's not going to save magazines. Or newspapers. Or television. It's not all that the hype ...

Close-Up: Brien defies the odds to take McCann hotseat

By Alasdair Reid, Campaign 29 January 10, 12:00

of the Microsoft account. There are strong expectations within the IPG family agencies that Brien will seek ...

Media: All about ... AOL

By Alasdair Reid, Campaign 22 January 10, 12:00

in the league table, behind Specific, Vibrant, Channel4.com and Microsoft Advertising. Tellingly, though ...

Media Headliner: Microsoft turns to ad giant in war against Google

By Alasdair Reid, Campaign 15 January 10, 12:00

as the commercial director of Microsoft Advertising, with responsibilities for all commercial operations ... to see the rain forest and, having taken stock, decided not to come back. To Microsoft that is: he ... , is not without significance. Because 2010 will almost certainly be a make-or-break year for Microsoft's ambitions ...