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Viral View: Switching screens - when will video advertising go mobile?

By Jimmy Maymann, campaignlive.co.uk 19 March 10, 10:00

not be the best approach for public service announcements. People generally do not appreciate a moralising ...

Digital publishers expect video to lead growth in display ads

By Arif Durrani, campaignlive.co.uk 17 March 10, 02:45

skills in a similar vein. More than 1,500 online publications were represented in the survey, completed ...

Govt climate change ads banned for overstating risks

By Joe Thomas, campaignlive.co.uk 17 March 10, 09:14

for overstating the risks to the public. ... was likely to mislead the public, because they breached CAP Code clauses 3.1 (substantiation), 7 ...

Steve Ridley becomes chief executive of Kinetic

By Maisie McCabe, campaignlive.co.uk 16 March 10, 12:31

and Poster Publicity in 2005. The agency became wholly owned by WPP at the end of 2009 and the directors of Poster Publicity are due an earn out when WPP's results are announced in June. A spokesman from Kinetic ...

Chambers and Singh leave Digit after 15 years

By Matt Williams, campaignlive.co.uk 16 March 10, 09:25

potential that exists in Digit, so that it can capitalise on the growth in this sector." Chambers and Sing ...

Fitness First appoints PHD to handle media business

By Anne Cassidy, campaignlive.co.uk 15 March 10, 11:00

The appointment comes ahead of a major marketing push by Fitness First as it looks to build on its position in the competitive fitness and leisure sector. The company did not have a retained media agency prior to the appointment. PHD will handle media for the health club s first TV campaign, which launches ...

Lib Dems promise 'fairness' and 'change' in campaign slogan

By Matt Williams, campaignlive.co.uk 12 March 10, 03:25

in an effort by the Lib Dems to persuade the public it is the only party that can deliver on both promises ...

Proximity London holds on to BBC TV Licensing DM account

By Matt Williams, campaignlive.co.uk 11 March 10, 04:55

of the need for the public to buy a TV licence. Around 60 million mail packs are sent to licensed ...

Covermounts not a panacea for women's glossies, ABC figures reveal

By Anne Cassidy, campaignlive.co.uk 11 March 10, 03:38

While many covermounted titles in the women s sector contributed to significant rises in circulation for the period July to December last year, some magazines bearing free gifts suffered a dent ... sales massively to 273,635. In the men s sector, which is less reliant on covermount tactics, multi ...

The Economist seeks agency for DM business

By Matt Williams, campaignlive.co.uk 11 March 10, 11:10

The publication is owned by the Economist Newspaper Group and has approached agencies directly ... -house, the publication had held a long-term relationship with EHS 4D (then EHS Brann). Last year, The Economist launched ... by reading the publication. AMV has been the incumbent on The Economist's ad account for more than 25 years ...