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Specsavers parodies Lynx bikini commercial
The new TV ad, 'Specs effect', merges the two straplines from both brands 'Should've gone to Specsavers' and The Lynx effect' to form the strapline 'The should've gone to specsavers Effect', which appears at the end of the ad. Created by the retailer's in-house creative team, the ad aired ...
Tim Hipperson appointed G2 UK chief executive
and grow its reputation. The agency has very strong data analytics, direct, shopper marketing, retail ...
Cheil launches One Agency, a global below-the-line network
The new network will move into shared offices with BMB, in which Cheil has a 49% stake, later this year. The group anticipates launching The Barbarian Group's London operation out of the same office in the second half of 2010. One Agency, which will offer experiential, retail and shopper marketing solutions ...
Media Lifeline: Mick Desmond
-of-sale advertising screens to retailers. The following March, there's speculation that he has plans to set up ...
Chris Ingram: Fifty years in media
entertainment that a campaign with a memorable commercial could produce stunning sales increases. The retail ...
Tough restrictions urged on airbrushing, outdoor ads and lads' mags
of gender. Lads' mags should be marked for sale only to people over 15, with retailers governed by a ...
Media Perspective: 3D printing could be big, if you can find a profitable use for it
- that seems unlikely any time soon. But I can definitely see a world where retailers of small bits ...
Media: All about ... Digital radio switchover
is helpful to broadcasters, retailers and listeners. And the target date set in the Bill will be very helpful ...
Euro RSCG scoops £13m Comet brief
LONDON - Comet, the Kesa Electricals-owned electronics retailer, has appointed Euro RSCG London ... . The electronics retailer recently announced a fall in sales of 3.9% during the Christmas period. ...
Roger Parry to step down at Media Square
and mobile content retailer Mobile Streams. Read more on Brand Republic Bob Willott on the Bottom Line ...
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