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Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Missing People ad lures viewers to pick up the phone

Missing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages consumers to call the helpline.

Co-op appoints Leo Burnett to £50m ad account

The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.

Cruise control

City Cruises has picked Flagship Consulting to promote its services on the Thames, transporting more than two million passengers a year.

The Week

News International has recruited London Mayor Boris Johnson's former aide Guto Harri as director of comms.

Hit or Miss? Ali G's home town renames itself 'Staines-upon-Thames'

Tough on Staines Spelthorne Borough Council has decided to 'rebrand' Staines in a bid to rid the town of its Ali G associations.

Forster aids pay council

The UK's payment services body is to launch a comms drive to educate older people about modern payment methods.

Visit Florida brief up for grabs

Florida's official tourism agency has launched a major pan-European hunt for support as the state seeks to boost visitor numbers.

Splendid retains £1m Smirnoff account

Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff account the agency has held since its inception.

Oli Wheeler leaves Freuds for Viagogo global comms role

Oli Wheeler, board director at Freud Communications and longstanding right hand man to Matthew Freud, is leaving the famous consultancy after 18 years.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.