Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
This week, Bitch finds out what Mindshare's chief executive gets up to in his spare time, forgets an anniversary, goes shooting with IPC Media, and is crowned champion with the Media Nomads.
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.
This week, Bitch finds out what Mindshare's chief executive gets up to in his spare time, forgets an anniversary, goes shooting with IPC Media, and is crowned champion with the Media Nomads.
This week, Out and About goes on a Raid with DCM, visits the Freesat awards, and bumps into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party at Kettner's.
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.
The Sun's website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data.
Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.
Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.
Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments.
Agencies were this week left bewildered by the Government's plans for a leaner approach to communications in the wake of COI's demise.
Paul Brazier, the executive creative director of Abbott Mead Vickers BBDO, has been confirmed as the chairman of the jury for this year's Campaign Big Awards.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.