Vizeum expands Australia presence with Melbourne office
11 May 2012 | by Campaign Asia
base that includes premium automotive, packaged consumer goods and entertainment brands. Across ...
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How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
4474 259 (+58%) Consumer Goods 20879 12789 8090 (+63%) General Financial ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
. This polarisation in the consumer goods market is interesting because it has never been seen before ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
conference held in the consumer goods company's Cincinnati headquarters. In the UK, P G is by far the ...
Think BR: Reshaping the future of display advertising
05 Mar 2012 | by Jack Wallington
advertising grew by almost 20%, in part fuelled by increasing spend from the consumer goods sector. Beans ...
Sue Garrard: From pensions to Pot Noodles
23 Feb 2012 | by Matt Cartmell
year to join the world's third-largest consumer goods firm, having become disillusioned by the public ...
Focus: The FTSE 100 social media index
09 Feb 2012 | by Kate Magee
telecoms 6 Royal Dutch Shell Oil gas 7 Reckitt Benckiser Consumer goods 8 Aviva* Insurance 9 Unilever ...
Do consumers really care about eco-packaging?
03 Feb 2012 | by David Benady
all leading consumer goods companies. Walmart, for example, has established a comprehensive packaging ...
Dixons loses chief executive to Apple
31 Jan 2012 | by Matthew Chapman
Retail, Browett was chief executive at Tesco.com and before that, he advised retail and consumer goods ...
GlaxoSmithKline launches review of multimillion-pound UK PR roster
31 Jan 2012 | by Elizabeth Pears
with fast-moving consumer goods. McGibbon also plans to recruit staff with multimedia skills, to lead ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
