EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
terrestrial and digital channels for eight weeks. It is being supported by a DM campaign created by ...
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Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
. In 2009, it launched a DM campaign, also by Publicis, highlighting its motor and home insurance ...
DMGT's profits hit by Mail on Sunday price promotion
23 Nov 2011 | by John Reynolds
launched a major DM campaign, as it looked to capture its readers. Martin Morgan, DMGT chief executive ...
Nationwide unleashes Simply Rewards DM campaign
16 Nov 2011 | by John Reynolds
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
Mirror and People plan major push for NotW readers
13 Jul 2011 | by John Reynolds
. The mid-market Mail on Sunday is hoping to capitalise by launching a major DM campaign targeting ...
Mail on Sunday targets NotW readers with major DM push
12 Jul 2011 | by Staff
. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
MBA scoops LoveFilm direct marketing task
02 Sep 2010 | by Matt Williams
through direct marketing activity, and last Christmas QPM rolled out a DM campaign for the brand based on ...
After taking a battering, media agencies are now fighting back
14 May 2010 | by Alasdair Reid
with a DM campaign that included a "welcome pack". Let's Grow proved to be a success. More than ...
Visit Wales appoints W&K to run direct marketing pitch
25 Feb 2010 | by Matt Williams
variety of attractions that the country has to offer. The spot was supported by a DM campaign from PAA ...
Ford Direct unveils nostalgic direct marketing pack
18 Feb 2010 | by Matt Williams
with their old Ford cars. The book has been devised off the back of a previous DM campaign, created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
