Are targeted ads the future?
08 Dec 2011 | by Alasdair Reid
strategies; and Virgin Media is also understood to be in discussions with the database marketing company ...
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London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
we re doing. Database marketing that s a very Obama-esque approach. We are totally driven by ...
Virgin Media to launch targeted TV ad service in 2012
29 Nov 2011 | by Sarah Shearman
basis. Virgin Media is understood to be in discussions with database marketing company Experian and ...
Wunderman UK in KBM data merger
25 Aug 2011 | by Matt Williams
KBM in the UK boosts Wunderman s data capabilities and allows KBM, one of the largest database ...
Tangent One and Snowball in agency merger
18 Aug 2011 | by Daniel Farey-Jones
Tangent One include Nails Inc and Carlsberg. Bentley, who observed that generally, database marketing ...
Marie Claire publisher in email marketing 'revolution'
30 Jun 2011 | by Oliver Luft
online marketers to assess the effectiveness of campaigns. Lee Wilmore, head of database marketing ...
Ids' Andrew McIntosh pops up at Sky Media
12 May 2011 | by Maisie McCabe
McIntosh will work on Sky IQ, Sky s database marketing joint venture with Experian, and Sky ...
Profile: Niall O'Keeffe, marketing director at Dixons Retail
11 May 2011 | by Ed Owen
PC World, for example. Now we have 70 in marketing, a research and insight team, and a database ...
Interflora plots TV return after 25-year hiatus
04 Mar 2011 | by Sarah Shearman
their handmade bespoke bouquets. In recent years database marketing has been the main focus of the ...
Heineken appoints Indicia to improve consumer engagement
18 Feb 2011 | by Daniel Farey-Jones
of a new database marketing environment.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
