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Taylor Swift drowns in kittens in Diet Coke campaign

Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke....The spot, which was created by Droga5 New York, is part of Diet Coke s 'Get A Taste' campaign ...

Diet Coke "kittens" by Droga5

Diet Coke has released its second TV ad feature the singer Taylor Swift. The spot, which was ...

Diet Coke to sponsor ITV's new entertainment channel

ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet...broadcast, online, mobile and licensing aspects. As part of the deal, Diet Coke will sponsor sev eral ...

Coca-Cola Life launches as Coke steps up public health message

, 2014 The verdict? Definitely lighter than usual Coke, the Coca-Cola Diet Coke devotees ...

The First World War is no battleground for brands

Twenty-five years of Magnum, 30 years of the Diet Coke hunk, 150 years of John Lewis

Use digital technology and personalisation to beat the discount challenge

this thinking to "the Diet Coke break". Digital enables us to incentivise shoppers to take one by ...

128 years of Coca-Cola and its many brand extensions

using sweeteners aspartame and saccharin. Diet Coke s advertising uses slogans that include its most ...

Coke names Bobby Brittain as new GB marketing director

brands including Coke, Diet Coke, Coke Zero, Sprite and Fanta. Brittain joined Coke in 2004 as a brand ...

Tesco puts better online ad-targeting top of mind

Diet Coke customer who has just entered a Tesco store. They are both media and communication ...

Dawson unveils start-up agency

, the pair worked on Bacardi s global advertising account and the EMEA Diet Coke business. Dawson ...

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