Government eases marketing spend vetting rules
02 Mar 2011 | by Gemma Charles
From today, Government marketers will be required to get approval from the Efficiency and Reform ...
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Matt Tee, Cabinet Office (formerly): Blueprint for the future
29 Jun 2011 | by Matt Tee
executive director of digital efficiency and Reform Group - is a coup. DirectGov, government's best shot at ...
Cabinet Office appoints roundtable of comms experts to help decide future of COI
13 Jan 2011 | by Matt Cartmell
Office head of procurement, efficiency and reform group John Collington, Downing Street director of ...
Sorrell and Wight to inform COI review
13 Jan 2011 | by Daniel Farey-Jones
head of procurement for the Cabinet Office's Efficiency and Reform Group, Jeremy Heywood, permanent ...
Government seeks 'Fire kills' campaign support from B&Q and Homebase
02 Dec 2010 | by Daniel Farey-Jones
's freeze on marketing. The government's Efficiency and Reform Group has approved spending on the ...
Budget reprieve for blood donor appeals
02 Nov 2010 | by Gemma Charles
. These state that all campaigns costing more than 25,000 must be vetted by the Efficiency and Reform ...
Treasury spending review: five things you need to know
26 Oct 2010 | by Gemma Charles
by the Cabinet Office's Efficiency and Reform Group (ERG), which must approve any campaign costing ...
Politics of transparency
14 Sep 2010 | by Gemma Charles
the Efficiency and Reform Group (ERG) plans to publish a line-by-line account of all the marketing ...
Government to report on failed ad campaigns
07 Sep 2010 | by Gemma Charles
Efficiency and Reform Group (ERG) will publish line-by-line accounts of all campaigns that have been refused ...
Public Sector: Battle to save PR campaigns
13 Aug 2010 | by Matt Cartmell
had failed the internal assessment by its efficiency and reform group. Among the few government PR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
