Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
Europe, we are always looking for commercial partners. We have had tech and FMCG brands in the past, but ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...
Private View: Dave Trott and Sarah Golding
24 May 2012
memorable spokesman, a rare moment of FMCG flair. Really? Why? Pilgrims Choice is a company specialising in ...
How we learned to stop worrying and love failure
24 May 2012
melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, retail or FMCG, technology has to be part of the product, the marketing plan and the sales solution ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
and FMCG in particular, sustaining your purchase intent, or ambushing your competitors' customers with ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum of ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
retail, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
