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Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Food and drink PR consultancy Wild Card was appointed to generate national media exposure for the launch of the first 'Cornish whiskey'.
The British Frozen Food Federation is the trade body for the frozen food industry, representing both retail and wholesale foodservice sectors. It appointed Pelican to drive sales of frozen foods to the industry.
Seriously Strong Cheddar wanted to articulate that its product is an intense, not strong-tasting, cheese.
Campaign: Revitalising Ryvita Client: Ryvita PR team: Wild Card Public Relations Timescale: March-August 2011 Budget: £46,000 Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image. Objectives - To provide...
Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image.
Christmas and 64% of people are actively trying to buy only as much food, drink and household items as ...
Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg.
British Herb Trade Association tasked Mustard Communications with promoting the cooking qualities of fresh herbs.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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