MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe and ...
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Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
its global agency....the 21st century. We put forward the strongest global team and a winning communications campaign to ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Better Way' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis ...
Arena Media nets global City Index account
25 May 2012 | by Nick Batten
City Index, the financial spread betting provider, has appointed Arena Media to handle its global..., global head of marketing for City Index, said: "Arena Media demonstrated a deep understanding of our ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
quantitative estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying...account in the US, according to AdAge . The global review of media planning and buying was called in ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand ...
Global: Fast Track to bolster Omani football's image
25 May 2012 | by Sara Luker
The Oman Football Association has called in agency help to broaden its global fan base.
Public Sector: British Council seeks help for Going Global
25 May 2012
Going Global runs for three days and aims to attract more than 1,000 movers and shakers from the ...
City & Corporate: The Week in the City
25 May 2012
Newedge, the global multi-asset brokerage firm, has appointed Nicole Wesch as its London-based...She joins from Natixis Global Asset Management in London, where she oversaw PR activities in ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
