Of boardrooms and politics
24 May 2012 | by Kevin Bell, Maitland Political
safety campaigners Brake, British Cycling and insurance companies. Together, this wide coalition spoke ...
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Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
Zurich, the insurance company, is conducting a global review of its estimated £100 million.... In 2009, it launched a DM campaign, also by Publicis, highlighting its motor and home insurance ...
RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
sold the RAC to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and ...
Aviva 'Aviva home insurance relaunch' by AMV BBDO
22 May 2012
The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
brands in categories like petrol, insurance or sanpro - or indeed toilet cleaners - where neither of the ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
. Kuoni will offer John Lewis Travel Insurance to its customers and become the travel partner for John ...
Zone hires TBWA's Reng as technology director
18 May 2012 | by Matthew Chapman
' campaign for NRMA Insurance and the IAB Creative Showcase for the Nissan 'Zen to Z' campaign. Follow ...
James Murray resigns from Fleishman-Hillard
18 May 2012 | by John Owens
as head of corporate at RBS Insurance, which he joined in 2007. He also previously led the corporate ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
, which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
away - I don t want to interrupt viewing by filling in insurance forms on the smart TV - reminding me ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
