Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new
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Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign to
Weight Watchers appoints Davidson to head marketing
11 May 2012 | by Matthew Chapman
development of integrated marketing campaigns. Weight Watchers recruited Davidson after Reisser-Weston left ...
Stella Artois Cidre to launch pear variant for UK market
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
." The pear variant will feature within a new integrated marketing campaign for Stella Artois Cidre this ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got
LG Mobile targets style-conscious consumers
03 May 2012 | by Matthew Chapman
The South Korean electronics giant is running a 4m integrated marketing campaign that features ...
The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
, triumphed across three categories, including media and entertainment, best integrated marketing campaign and ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, said: "AdCastPlus enables us to use our existing video assets to create an integrated marketing ...
Greggs 'taste rescue' by Gratterpalm
18 Apr 2012
Greggs has launched an integrated marketing campaign designed to reinforce its value and freshness
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
