Could mobile be sold better?
29 Mar 2012
a direct impact on their business, then mobile media spend will follow." YES - James Chandler ...
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Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
mobile media including search, display and video surged 157% year on year to a total of 203.2m in ...
Class of 2012
22 Mar 2012
MediaVest Group Milton Elias has quickly made a name for himself within the mobile media industry since ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
there has been a realisation in the market that the types of targeting that mobile media activity ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...
Lloyds TSB first to run ads on Skype mobile in UK
16 Feb 2012 | by Sarah Shearman
. Andrew French, trading director for mobile media specialist agency Somo said the increase in inventory ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
former Media Brands mobile strategist Jide Sobo as its head of mobile. ( Media Week ) Follow ...
'Publishers need to think differently and invest'
02 Feb 2012 | by Jon Slade and James Harris
idea of simply sticking a banner or press ad on a tablet, given the creative potential mobile media ...
This year's most read stories on Media Week
21 Dec 2011 | by Jeremy King
social media to the analysis of radio and mobile, Media Week has seen something of a resurgence in 2011 ...
Everything Everywhere boosts T-Mobile ad offering
20 Dec 2011 | by Sarah Shearman
its intent to expand its ad sales offering , and appointed its first director of mobile media and ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
