RAB launches planning and creativity tools
23 May 2012 | by Daniel Farey-Jones
RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
As it celebrates 20 years, the RAB is stepping up its mission to inject creativity into radio...as part of its mission to promote radio advertising. Simon Redican, the RAB's managing director ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today....leveraging its much-loved content. As the commercial membership body, the RAB has been able to foster and ...
RAB readies 'major customer initiatives' for 20th celebration
30 Mar 2012 | by Maisie McCabe
The Radio Advertising Bureau (RAB), the marketing body for commercial radio, is to celebrate its 20...and why radio is still popular. A full line up is yet to be announced but a spokesman for the RAB ...
Has radio recovered since the death of COI?
01 Mar 2012
, and we've plenty happening there. From RAB's new partnership with D AD to the Campaign Big Awards ...
Private View: Darren Bailes and Dave Bedwood
09 Feb 2012
Rhodes slowly fingered fish and Gordon Ramsay reduced down to an amalgamation of Rab C Nesbitt and the ...
Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau
24 Jan 2012 | by Mark Barber, Radio Advertising Bureau
radio also delivers a quantifiable value to advertisers. The RAB 'Media and the mood of the nation ...
RAB recruits Clare Bowen as head of creative
19 Jan 2012 | by Maisie McCabe
Bowen, currently an account director at HMDG, will be tasked with delivering the RAB's programme ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
' This won RAB plaudits for its creative use of music. Here, in contrast, a familiar piece of piano music ...
VCCP and Comparethemarket.com top creative radio rankings
09 Dec 2011 | by Maisie McCabe
The RAB offers advertisers the chance to test the effectiveness of their radio campaigns for free ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
