From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
content, and managing the feedback, is now a big task. At Sainsbury's, former head of brand communications ...
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Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
signed up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...
Where are the Jubilee commercials?
24 May 2012
benefit." Meanwhile, Sainsbury's is marking the Jubilee weekend with a festival of music and ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
transactions every hour. And Sainsbury's just announced it issued more than 370 million vouchers in the last ...
Anthony Hilton: Tesco loses out in likeability stakes
17 May 2012 | by Anthony Hilton
One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks in the ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
brands, and many retailers have launched higher-priced lines, such as Sainsbury s Taste the Difference ...
College Group hires Kreab Gavin Anderson's Rupert Trefgarne
14 May 2012 | by Alec Mattinson
previously led public and community affairs at J Sainsbury and headed public affairs at airport operator BAA. ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
buy into. They are also wasting less, purchasing on a convenience basis. Sainsbury s campaigns like ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
Christmas also saw the supermarket dropping its double Clubcard points initiative. Sainsbury s attacked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
