New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
activity focusing on sales promotion work. These have included competitions to win trips to New York ...
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Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
period with elements of sales promotion, product placement, community, charity, celebrity and social ...
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
The website sales promotion ran on www.lush.co.uk, promoting a Lush campaign against the reptile ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
consistent sales promotion programme. This is a year of stabilising. However, in 2013 and 2014 there will ...
Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
(ASA) and the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code ...
It's not all doom and gloom for adland's Big Five
29 Mar 2012
digital businesses such as Digitas and Razorfish, as well as other activities such as sales promotion ...
Kraft Foods kicks off digital roster review
22 Mar 2012 | by Sara Kimberley
a place on its digital and sales promotion roster and handed Beattie McGuinness Bungay its 3 ...
The Red Brick Road and Goodstuff net Intersnack brief
02 Feb 2012 | by Jeremy Lee
. Intersnack has also increased its focus on experiential and sales promotion activity. Intersnack, which ...
Client confidence down, IPA's Bellwether says
19 Jan 2012 | by Katherine Levy
direct marketing and sales promotion were also marginally up, traditional media was revised down ...
Creme Egg 'gooing for gold' by Fallon
10 Jan 2012
. The campaign also includes digital, PR, events and sales promotion activity. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
