WPP launches innovation unit GroupM Next
03 Apr 2012 | by Mark Banham
integration of the global search marketing offering for GroupM agencies. Tilds joined Mindshare in 2007 to ...
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PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity will ...
Jason Carter to head Mediabrands Audience Platform
16 Mar 2012 | by Daniel Farey-Jones
mobile and build on the existing search marketing operation Reprise and the programmatic display ...
Think BR: Championing change, talent and digital Leaders of tomorrow
09 Mar 2012 | by Steve Parker
if you recognise it and embrace it. The growth in search marketing is well documented and we are ...
Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
campaigns, at 65% and 62% respectively. This is followed by TV, with 43% of campaigns integrated with search ...
Barbour shells out on search ads to fight fakes
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
links to a 'counterfeit education' section of the Barbour website . Search marketing agency Search ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
right Tug, milk more creative search marketing campaign Zone, life's a pitch Best use ...
Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business
11 Jan 2012
- Describe yourself in three words. Cheese fanatic cyclist. - What would you be if you weren't a brand manager? Ballroom dancing instructor. - What advice would you give someone starting their marketing career today? Don't be a manager, but a specialist. - What attracted you to your current...
WPP invests in Singaporean digital marketing agency Qais
15 Dec 2011 | by Sara Kimberley
analytics, mobile and channel management, social media, search marketing, online advertising, and media ...
Focus Global PR: Global Agency Report 2011
02 Dec 2011 | by Alex Blyth
and social media team. That team now delivers website and mobile design, search marketing, social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
