Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
our plan and deliver a legacy of long-term benefits for Tokyo, Japan and international sport. Weber ...
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West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
's current digital activity around the sport, called 'The Great Football Experiment' . The online campaign ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
minnow in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
'; GSK s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...
Lobbyists hit out at Frederic Michel and Adam Smith over Leveson evidence
25 May 2012 | by Matt Cartmell
Culture, Media and Sport special adviser Adam Smith were cross-examined. It was revealed that Michel made ...
Jeremy Hunt 'supportive' of BSkyB bid, says NewsCorp's Frederic Michel
24 May 2012 | by Matt Cartmell
, Media and Sport over the bid 90% of which were with Hunt's special adviser Adam Smith. However ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish
Things we like
24 May 2012
pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
supporter of sport, particularly football. Again, being a supporter of both the Olympics and the Euros it ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
