Search results for "TV-am"

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The history of advertising 27: Roland Rat

Roland, famously described as the first rat to join a sinking ship - the ill-fated TV-am - rather...Roland Rat story has become wrapped in myth. He didn't single-handedly save TV-am but was one of a raft ...

Birds Eye asks viewers to 'give a bear a home'

"saviour of TV-am", Roland Rat, to promote the relaunch of the dessert Birds Eye Supermousse. ...

Birds Eye brings out Clarence the Bear for latest campaign

, Birds Eye signed up 80s kids favourite and "saviour of TVAM" Roland Rat, to promote the relaunch of the ...

Media Lifeline: Stevie Spring

1994: Having begun her ad agency career (she'd previously been at TV-am after having decided it ...

Media Forum: Will Daybreak excite clients?

important event, courtesy of David Frost and the TV-am launch. Since those seminal days (TV-am was ...

Jeremy Lee on Media: GMTV's long goodbye

Morning Television) replaced the first Channel 3 breakfast-time franchise, TV-am, on 1 January 1993. TV-am ...

Clive Crouch to leave GMTV after 18 years

TV-AM. "In the last few years, Clive as chief operating officer has steered GMTV through some ...

Birds Eye brings in Roland Rat for Supermousse relaunch

LONDON - Birds Eye has signed up 80s kids favourite and 'saviour of TV-AM' Roland Rat to promote...Rat license is owned by Bulldog. The character originally appeared on ITV breakfast show TV-AM and was ...

Poole wakes viewers up to breakfast TV

Sales executive, TV-am 1987 Graduate trainee, Central TV Sits on the boards of GMTV and Thinkbox ...

McHugh to retire from GMTV after 17 years at the helm

rejoined Greg Dyke, his former colleague at the Newcastle Journal, in 1982 at TV-am. McHugh became editor ...

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