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Large-scale NFC ads trial gets 3,000 people to interact

Unilever s Magnum; Toni Guy; Vaseline and Lynx; the Universal Pictures films 'Battleship' and 'Immortals ...

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying...December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds the ...

Brand barometer: Volkswagen Polo viral campaign reviewed

, of its Royal Wedding spoof last year. SureMen: Freddie Flintoff Unilever brand SureMen ...

The changing face of music tie-ups

. Unilever is another to have tapped into the growth in digital music. It recently became the first company ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Procter Gamble or Unilever, enhances its products when its brand name sits alongside it,' she argues ...

How we learned to stop worrying and love failure

, marketing, Unilever The fear of failure stifles creativity, drains confidence and promotes the status ...

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

executive of Unilever, told us that he sees a time when social media will be more effective for brand ...

Special effects company Artem appoints TPR for global brief

also behind the animated characters in the adverts for Unilever s Peperami and music videos for groups ...

Do agencies require a creative code?

creative director on the network's Unilever business, has doubts. "Global networks are built on shared ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.