Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting...mountain. The strapline reads, "Wispa, time well mis-spent". The campaign is running across social ...
Class of 2012
22 Mar 2012
Cadbury that Farquhar landed himself an IPA Effectiveness gold award in 2010 for relaunching its Wispa ...
Brand Health Check: Wispa
13 Jan 2012 | by Rachel Barnes
When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study of ...
Ingratiate Don't integrate
07 Dec 2011 | by Carl Ratcliff, Elvis
with an agenda - ideally a life saving one. Remember Wispa? In fact, not integrating at all works ...
Editor's comment: Nokia shows the future of retro
15 Nov 2011 | by Noelle McElhatton
Cadbury's Wispa capitalised on affections for the 80s using the power of noughties media. The ...
Cadbury launches sing-along £8m Olympics campaign
27 Sep 2011 | by John Reynolds
to revive its Wispa Gold chocolate bar ahead of the Games, which it last brought back in 2009. ...
Cadbury unveils augmented reality Spot V Stripes game
17 Aug 2011 | by Sarah Shearman
, other than Creme Egg and Wispa. ...
U-turn if you want to: Top 10 marketing U-turns
05 Aug 2011 | by Gordon Carson
, with the group renamed Royal Mail plc. WISPA 'Have you heard the Wispa?' was Cadbury's ad slogan ...
Participocalypse: why we can't be bothered to join in
01 Jul 2011
fan base, as Wispa did, or does something people care about, such as Depaul UK's iHobo app or Smirnoff ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
