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Apple's latest results reveal a company at a crossroads

. Products such as iAd were built to help app developers monetise their products and in so doing continue to ...

Ikea syncs mobile content with TV ads for 'Wonderful Everyday' celebration of meal times

appear in 'The X Factor' app, designed to "generate conversations around what makes an everyday meal a ...

Marketing Society Brand of the Year 2014 nominees #4: Paddy Power, Skyscanner, Spotify, Uber and Unilever

% to 65.8m as web and app users doubled to more than 25m a month. "People want access rather ...

Sainsbury’s launches spooky voices app to bring its Halloween costumes to life

Sainsbury's has launched a Halloween-themed app, which brings its range of scary costumes to life...The new Spooky Speaker app, created by AnalogFolk London, uses voice distortion technology to ...

Is Snapchat good for advertisers?

Brands will only be able to share content on the app with followers, but potential reach is...Snapchat, the mobile app enabling users to send each other pictures and videos that disappear ...

Creativity: Too fast to create

been downloaded from Apple s App Store yet only a small fraction are opened more than once. People ...

Hailo quits US blaming 'astronomical' marketing costs

Taxi app Hailo has unexpectedly pulled out of the US, blaming the 'astronomical' marketing costs...app. Its founding team comprises former cabbies and tech entrepreneurs. After its launch in 2011 ...

Microsoft launches Skype Qik to rival Snapchat

Microsoft's Skype has launched a quick-fire video messaging app called Qik, in a late bid to tap...Skype Qik is a standalone app that lets users shoot quick bursts of video and send them to friends ...

How brands can tiptoe into Facebook's 'anonymity' app

Facebook's rumoured anonymity app signals an evolution in the debate around user privacy, writes...popularity of anonymous apps such as Whisper, Secret, YikYak and now, Facebook s rumoured anonymity app ...

Microsoft is all about cloud and mobile, says Windows marketing boss

Dreamforce. The new Salesforce1 app for Windows Phone will arrive later this year, with Office and OneDrive ...

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