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Cloud computing presents an array of opportunities for field marketers and retailers to increase efficiency, but brands that do not embrace such technology are in danger of being left behind.
This year companies will need a clear plan to unleash the potential latent in their data - to ensure that it both inspires engaging creative work and enables real-time conversations with customers.
The past year's rise in global citizen action, influence and democratisation of information, fuelled by the growth of social networks, has had a profound impact on how marketers must treat their brand.
Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest it has immense potential to drive consumers to interact with social and mobile brand activity.
Understanding the right time and method to engage customers is the key to being a successful marketer as companies demand demonstrable return on investment in tough economic conditions.
essays, it probably centres on words such as small, fast, flexible, flat, collaborative, personal. They ...
Looking back through previous Campaign essays, it appears I'm contractually required to be upbeat ...
Years spent gaining experience in the most unusual of places can sometimes be of great benefit. Jane Bainbridge talks to some PROs capitalising on their former lives.
Successful initiatives depend on finding, engaging and mobilising the right people.
The evolution of luxury lifestyle PR makes it suited to a certain kind of brand-savvy professional.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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