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Currys PC World launches brand campaign ahead of Christmas

provided by Shaun of the Dead actor Nick Frost says: "From our range of 10,000 products, we ll help ... with Currys PC World it won the Dixons Retail account from the long-term incumbent, M C Saatchi . Dixons ...

Danepak appoints Isobel for brand relaunch

Isobel beat competition from Bray Leino, which was the incumbent agency, and will now work across all channels, including above-the-line advertising and social. Rob Iles, the interim marketing director at Tulip, which owns Danepak, said: "Right from the start Isobel has demonstrated a way ...

Why brand purpose is everything

Richard Neville, the founder of digital agency Animl, shares the learnings from his recent TED Talk...'ve recently returned from giving a TED talk in New York on behalf of Unilever's Dirt is Good brand about some ... looks at the world from a child's point of view to show how childhood is changing in the 21st Century ...

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

, including the £50 million account in the UK, has been snatched away from them, following an intervention...to take control of all O2's global media planning and buying business, including all digital briefs, from January 2015. No one from Havas Media, Publicis Groupe or O2 was available to comment at time ...

MBA lands Feelunique.com autumn/winter campaign

The agency has been tasked with developing advertising alongside digital and social content, as part of an overall growth strategy for the company. New work will launch later this month and will run until January 2015. The e-commerce company sells beauty products from more than 550 major brands ...

Facebook IQ study chimes with IPG Mediabrands report

, with different needs and different expectations both from life more broadly and also brands. One of the most ... both themselves and brands from everyone else in a globalised "smaller" world. In fact, our ... . These are the things that millennials admire. Be where they are, build media strategies from the smartphone out ...

Lynda Bellingham's Oxo ads: a history of eighties and nineties Britain

from the long-running Oxo campaign she starred in....Bellingham s agent confirmed this morning that the actress had died. She had been suffering from ... liver and lungs. The actress appeared in 42 TV ads for Oxo gravy from 1983, as the mum of the Oxo ... of the best ads from the campaign. Eighties: "meatballs to you dear" Mum is joined in the kitchen by her ...

Sugar Puffs ditches name and brings back Honey Monster in rebrand

of the brand, which has been renamed Honey Monster Puffs, in a bid to disassociate it from sugar and boost

Bellingham's Oxo ads: a history of eighties and nineties Britain

Lynda Bellingham has died, her agent has confirmed. The actress had been suffering from colon...Bellingham took the decision to end treatment for her illness to limit her family s distress after it spread to her liver and lungs. The actress appeared in 42 TV adverts for Oxo gravy from 1983, as mum of the Oxo family, embodying the lives of middle-class British women during the eighties and nineties. All ...

Bob Wootton: 7 things I learned at the Wired conference

, gives his key takeouts from last week's Wired conference....and geeks from 30 countries gathered for a focussed and intense two-day window into the leading edge. It ... be grown from DNA, so there are no rejection issues. One third of people born today will live beyond 100 ... with a discussion of creativity from his book There Are No Rules . Interestingly, I don't think ...

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