13 Feb 2012
| by Maisie McCabe
Salmon will be responsible for the relationships, output and revenue for half of Channel 4's agencies and clients, and he will lead a 50-strong division across three agency teams.
He will report ...
, Salmon has been working on a restructure of the combined sales teams at Hearst and, in the first stage ...
13 Feb 2012
| by Anastasia Kourovskaia
mind and body and energise the world.
Businesses driven by a higher purpose not only outperform ...
outperform the market.
They grow faster because a well managed brand has a positive impact across all ...
whatever they offer, but how does a brand become great and powerful enough to have a major impact on a ...
13 Feb 2012
| by Arif Durrani
, according to a survey of top executives, which also identified growing company promiscuity among employees....The four companies were mentioned more than any others as places people would like to work, in a ...
by headhunters The Lighthouse Company. However, the study also highlighted "a clear lack of succession management and leadership planning", and a general perception that the media industry does not value its ...
10 Feb 2012
comments, the joke went over the heads of some, who genuinely think that Nike is part of the New World Order.
Wish I had thought of
When money is no object, you can create an ad such as this. A ...
. The charismatic basketball legend Kobe Bryant appears in the ad like a messiah, lecturing a room full of stars ...
10 Feb 2012
| by Daniel Farey-Jones
hit a new high of 243,321, after a 9.7% rise on December. That includes 47,145 bulk copies, which ...
. The circulation increase may have a lot to do with its latest television campaign, launched on 9 January, but it continues a sustained run for the paper. Over 12 months, its circulation has risen 82% at an apparent ...
10 Feb 2012
| by Gemma Charles
) to find the key online locations of the audience. The identified locations are validated against a ...
analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...
10 Feb 2012
| by Will Harris
Senior practitioners should not be cowed by the idea that marketing is a young person's game, says...Q: I met my new boss yesterday. He's a whippersnapper - I've got at least 15 years on him. Do I need to start clearing my desk?
A: What happens next is almost entirely up to you. If you are smart ...
in the business where you both work.
First, figure out exactly what your boss needs to do to be seen as a ...
10 Feb 2012
| by Ben Hall
Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer
10 Feb 2012
| by Staff
In year-on-year comparisons, only the Independent's concise sibling, i, reported a rise ...
.20 for The Guardian.
There was growth across the board for the tabloids, including a near 9% lift at The Sun (2,751,219) and a 3% lift for the Sunday Mirror (1,753,202).
(Interactive picture below)
...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
at VisitWales.
Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ...
to the city region and to cement the city's growing reputation as a leisure and business destination.
"I ...
Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking ...