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Channel 4 hires Hearst's Matt Salmon as head of agency sales

Salmon will be responsible for the relationships, output and revenue for half of Channel 4's agencies and clients, and he will lead a 50-strong division across three agency teams. He will report ... , Salmon has been working on a restructure of the combined sales teams at Hearst and, in the first stage ...

Think BR: Brands that grow businesses

mind and body and energise the world. Businesses driven by a higher purpose not only outperform ... outperform the market. They grow faster because a well managed brand has a positive impact across all ... whatever they offer, but how does a brand become great and powerful enough to have a major impact on a ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

, according to a survey of top executives, which also identified growing company promiscuity among employees....The four companies were mentioned more than any others as places people would like to work, in a ... by headhunters The Lighthouse Company. However, the study also highlighted "a clear lack of succession management and leadership planning", and a general perception that the media industry does not value its ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

comments, the joke went over the heads of some, who genuinely think that Nike is part of the New World Order. Wish I had thought of When money is no object, you can create an ad such as this. A ... . The charismatic basketball legend Kobe Bryant appears in the ad like a messiah, lecturing a room full of stars ...

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

hit a new high of 243,321, after a 9.7% rise on December. That includes 47,145 bulk copies, which ... . The circulation increase may have a lot to do with its latest television campaign, launched on 9 January, but it continues a sustained run for the paper. Over 12 months, its circulation has risen 82% at an apparent ...

Brand barometer: Carbonated drinks - which is most prominent on the web?

) to find the key online locations of the audience. The identified locations are validated against a ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...

Marketing Guru on... keeping ahead of the youngsters

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says...Q: I met my new boss yesterday. He's a whippersnapper - I've got at least 15 years on him. Do I need to start clearing my desk? A: What happens next is almost entirely up to you. If you are smart ... in the business where you both work. First, figure out exactly what your boss needs to do to be seen as a ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer

National newspaper ABC figures for January 2012

In year-on-year comparisons, only the Independent's concise sibling, i, reported a rise ... .20 for The Guardian. There was growth across the board for the tabloids, including a near 9% lift at The Sun (2,751,219) and a 3% lift for the Sunday Mirror (1,753,202). (Interactive picture below) ...

VisitWales top marketer exits for Cardiff & Co

at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ... to the city region and to cement the city's growing reputation as a leisure and business destination. "I ... Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking ...

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