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deal will help raise our brand awareness and reach a huge audience and is further step in our mission to make Zoopla a household name, synonymous with online property search and research." There have been ...
Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one...will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... their screams from the discomfort of shaving with sensitive skin are turned into a melody. Former England ...
In the new visual economy, will taking pictures replace ownership of goods as a way for consumers...I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every ... your dishes on social-networking sites. I may well be a boring lunch companion, but I am not alone ... . There is no doubt that the volume of visual content on social networks is growing at a phenomenal rate. More than 1 ...
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive...The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
The National Basketball Association (NBA) is one of the world's biggest and most respected sports...Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... 260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ... England, an average of 151,500 people play basketball at least once a week, compared with more than 2.1m ...
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a ... shows a host of football stars including Lionel Messi, Frank Lampard, Sergio Aguero and Jack Wilshere ... able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...
at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its search for a permanent replacement for Manny Fontenla-Novoa. Harriet Green , currently chief executive ... chief marketing officer Jenny Ashmore , who leaves without a job to go to after only seven months ...
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director...; they required no investigation. In a world where our daily physiological needs are met, the meaning of white ... strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature ... recessionary world. There is a tension between these needs, the progressive and regressive, but they don ...
) to find the key online locations of the audience. The identified locations are validated against a ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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