MEDIA BRIEFS: Dennis to launch magazine
07 Feb 2003
there was still a market for a magazine targeting young men on the back of the success of films such as Lord
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Languedoc wines in simplicity drive
29 Apr 2005
Languedoc wines are to be the subject of a PR campaign to simplify purchasing decisions, through...Generic bodies the Conseil Interprofessionnel des Vins du Languedoc and Vins de Pays d'Oc have hired Westbury Communications to run the UK campaign, worth more than £100,000. Westbury associate director Jo Mason said the complexity of the French wine industry meant it was struggling to compete ...
STOP PRESS: AxiCom joins forces with JHBS
14 Dec 2001
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...
INTERNATIONAL: Campaign for US veal producers
30 Nov 2001
CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef ...
STOP PRESS: Appointment at Golden Vale
14 Sep 2001
FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward. ...
GLOBAL ROUND-UP: News in brief
03 Aug 2001
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...
Harrison Cowley wins St George's Day ale account
23 Feb 2001
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR agency. Harrison Cowley consumer director Alan Twigg will head the account, reporting to PR manager ...
DIARY: 'Doing it for the kids' takes new twist at Bandai's child lending library
02 Feb 2001
Ever had the feeling that the world is getting younger, while you're just getting over the hill ... to help promote its products. It comes in the form of a child lending library for the media. But it ... to the company because they are fans of particular toys. Pretty soon, journalists will be able to request a ...
MS&L and Red land PR jobs for Microsoft Xbox
26 Jan 2001 | by JENNIFER WHITEHEAD
After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch...After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch ... November. The PR campaign will have to position Microsoft as capable of producing a sexy games console like ... or not it is also a PC (it isn't). It will compete with rival consoles like PlayStation 2 by promoting its ...
MEDIA: What The Papers Say - PlayStation2 launch polarises the press
01 Dec 2000
of the launch the press were reporting a black market for the machines on the internet at up to three times the RRP (News of the World, 26/11). Among PS2's more ardent supporters was The Mirror, which headlined ... , preferring to see the launch as a 'warm-up' for the 'real battle of the boxes' between PS2, Nintendo Gamecube ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
